About

Most of the problems I solve aren't on the screen.

I started as an individual contributor, and I still work close to research and craft; it shapes how I lead. Most of what looks like a UI problem is actually a workaround: people adapting to a product's limits instead of the product adapting to them. I trace those patterns back to their source, bring product and engineering into the same room, and stage the fix so a team can actually ship it. AI has changed a lot of that day-to-day (faster synthesis, faster prototyping, earlier validation), but the job is still the same: find where the complexity really lives.

Portrait of Siva Kiran Yellapragada.
Work experience

Career timeline

Jun 2017 to Present
Gainsight logo

Gainsight

Principal Product Designer

Design Systems & Strategy

I spearheaded the creation of Gainsight's first design system, addressing inconsistencies and working closely with executives, customer success professionals, and technical architects to deliver a scalable and cohesive solution that elevated usability across the product.

Team Leadership & Growth

I built and scaled a 15-member design team across Hyderabad and Bangalore, guiding them through regular 1:1s, mentorship, and measurable success tracking. By encouraging adoption of new tools and practices, I fostered a culture of continuous learning and innovation.

Global Expansion & Accessibility

I led internationalization efforts to adapt the product for global markets and championed accessibility by managing vendor partnerships, producing key assets, and ensuring inclusive design standards across projects.

Innovation & Process

I introduced usability testing with third-party firms, facilitated customer A/B testing sessions, and leveraged AI tools and Figma plugins to validate designs and address customer pain points. I also established structured documentation practices, ensuring clarity, ownership, and consistency in design content.

Sep 2015 to Jun 2017
ADP logo

ADP

Senior UX Designer
Apr 2014 to Sep 2015
Hexagon and Intergraph logo

Intergraph Consulting Pvt. Ltd.

Senior UX Analyst
May 2012 to Apr 2014
Cognizant logo

Cognizant Technology Solutions

Programmer Analyst
Jun 2010 to May 2012
Game Shastra logo

Game Shastra

Test Engineer UX & UI / Game Designer
Education & certification

Foundations

2010
Human Factors International logo

Human Factors International (HFI)

Certified Usability Analyst
2009 to 2010
iCAT Design and Media College logo

Post Graduate

Game Design
2004 to 2009
Osmania University logo

Bachelor of Fine Arts, Painting

Sri Venkateswara College of Fine Arts
Contact

Let's build something worth shipping.

I'm open to design leadership roles, advisory work, and conversations about design systems, accessibility and UX strategy across enterprise and SaaS. Email is best, I read everything.