Work

Selected case studies

Each project starts with an organizational problem, not a screen, research and stakeholder alignment, strategic decisions, and measurable outcomes. Here's a closer look at three.

The redesigned Journey Orchestrator program builder: a drag-and-drop canvas with audience, email, survey and conditional nodes branching across the screen, beside an actions and conditions palette.

Enterprise SaaS AI-native Design systems UX strategy

Journey Orchestrator, rebuilding the Program Builder

Led research, stakeholder alignment and design for a ground-up rebuild, drag-and-drop authoring, AI-powered inline source creation, versioning, testing and dynamic timezones. Result: −58% setup time and a doubling of monthly customer growth.

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Q3 RenewalActivePPE Draft

Send emailExisting

Slack nudgeNew

Platform Systems thinking Stakeholder alignment

Program Versioning

A three-phase, multi-quarter platform initiative letting admins safely edit live programs, a copy-based draft model that shipped 100+ tickets with zero active-program disruptions.

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Test run snapshotTest Mode

Email3

End +2

End risk1

Product strategy MVP scoping PRD authorship

Program Testing

Authored the PRD and designed a dry-run simulation that made publishing feel safe for the first time, a disciplined vision-vs-MVP story shipped with zero live side effects.

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Accessibility programVPAT

Phase 1 · End-userDone

Phase 2 · CSMDone

Phase 3 · AdminDone

Org transformation Governance Design ops

Accessibility at Scale

Initiated and led a company-wide accessibility program, strategy, vendor management, design-system governance, engineering alignment and customer retention, through to VPAT certification.

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Looking for design leadership that drives outcomes?

I help teams turn ambiguous, organization-wide problems into strategy, aligned roadmaps, and shipped products.

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